Une excellente expérience e-commerce ne se résume pas à des chiffres ou des scores techniques. Elle repose sur un équilibre entre expérience client, fonctionnalités dynamiques et objectifs commerciaux.
Les développeurs optimisent la performance, mais la clé du succès réside aussi dans la personnalisation et la flexibilité de l’expérience en ligne
A CLEANSING HOT SHOWER OR BATH
The journey, often, starts “simple” with localization. But then, quickly advances to contextual pricing, juggling complexity of large and frequently updated product catalog, managing continuously running multivariate tests and promotion campaigns, and serving customer-tailored dynamic recommendations. Eventually, you reach a realization that every page is similar to an open Tetris board where each “slot” can and should be dynamically tailored by dynamic visitor preferences, all powered by an ever-growing set of dynamic business rules.
SETTING THE MOOD WITH INCENSE
From connecting back-office operations to front-of-the-house A/B testing and dynamic personalization for each customer, the shared foundation is fast server-side rendering powered by fast storefront data access. On top of this foundation, we add layers of caching, prerendering and edge delivery optimizations — not the other way around.
Choices to take a holiday and travelling out inthis pandemic situation are limited. Why not take a stay action on quality.
ROSALINA D. WILLIAM
Surveying the existing landscape of available developer tools and runtimes, we felt that there is a gap. Enabling dynamic commerce requires close integration between server and client, an optimized streaming and data fetch strategy, and a production platform that operates at scale. These are hard technical problems that Shopify can help solve and this is why we’ve been hard at work on the Hydrogen framework. It’s a React-based framework optimized for commerce and specialized to be powered by Shopify APIs and infrastructure: The future of commerce is dynamic and personalized.